METLIFE STATEMENT OF HEALTH INTERACTIVE CONVERSATION

Imagine you've just gone through all the effort of signing up for insurance, only to be told that you now have to fill out something called a "Statement of Health." You'd probably be annoyed, worried, confused, or some combination of the three, right? This interactive conversation was designed to be a simple and engaging way to explain to people in just that scenario what a "Statement of Health" actually is (spoiler: it's not the worst thing in the world). Our goal was to demystify the process and make people comfortable with the next steps, and I think we achieved it; this conversation got some of the highest feedback survey scores (and nicest user responses) I'd ever seen.