Stock Options Storybook

Our client needed a way to help employees understand their long-term incentive package. We designed an interactive storybook that would keep employees engaged and entertained while breaking down some tricky concepts into easy-to-understand bites. I created a humorous voice for the storybook that worked within the client's existing brand guidelines, conceived a logical structure for the interactive components, and gave creative direction to the project's graphic artist.

Note: I had to omit several slides for confidentiality reasons, so if it feels like you're missing a page, you definitely are!